There are times when an apology is important. A damaged item, a late order, a wrong charge these things happen in our business and require a sincere "I'm Sorry" but do we also apologize when we shouldn't and does it make us look like we aren't capable and in control of our business? So I came up with a list of things to stop apologizing for when it comes to your business and some alternative statements you can use. Let me know if these would work for you.
DON'T SAY THIS
Sorry I don't carry that size.
Sorry I have to go.
Sorry you didn't like it.
Sorry it took me so long to email you back.
Sorry but I can't do your giveaway at this time.
Sorry but I don't like these pictures can you reshoot or reedit?
INSTEAD SAY THIS
I only produce a certain size range of (fill in the blank), there is a line I love that offers your size range. Check them out then come back to me when you need a gift for a smaller size.
Its been so nice talking to you. I have to get back to work but let's talk again soon.
I do my best to create a product my clients love. What can I do to make this experience better for you?
Thank you for you email. Producing orders is always first so it took me a while to get caught up on emails but I am now ready to give you my full attention. Then respond to specific email request.
I appreciate the invite but I am overextended in giveaways right now. Please check back with me if you do another one.
We discussed that the photos needed to reflect this (fill in the blank). These photos are sending a different message. We need to reshoot or reedit so that the photos reflect my brand.