Nobody tells this to people who are beginners… It's gonna take awhile. It's
normal to take awhile. You just gotta fight your way through.
I don't need to tell you the fashion business is not an easy one. Especially if it is your sole source of income or an income you rely on to support your family. Overnight success is rare and usually has another story behind it, a lucky connection, years in the industry for another company, an amazing marketing opportunity or other fortunate advantages. It's because of this that I felt the need to encourage you this morning.
You are doing a great job! You have taken the steps to start a business and you have a product that people want!
I know. I know... "But Katie my sales are low. But Katie I made the most amazing garment and nobody bought it. But Katie that other store won't quit copying my product. But Katie....."
Look we all have set backs. Success comes in knowing that you have to "fight your way through" as Ira suggests. And then you have to fight your way back. Back to your "center", back to why you started this in the first place. Don't lose that center! It is what will carry you through. It is that center that the idea sparked to start your business. The passion behind your designs is in this center. Your love for the business is in this center. This center sees obstacles and ways around them. It has not doubt, but hope. Not resign, but the fervor to push on!
Push on my friends. And email me when you need a little help or encouragement.
Nobody tells this to people who are beginners… It's gonna take awhile. It's normal to take awhile. You just gotta fight your way through.