Selling on Facebook is quite simple there are 3 ways of doing so:
Pros and Cons:
When customers have to click too many times to buy a product you will lose a customers. Selling direct on Facebook rather than directing customers’ offsite to buy is a huge plus! However this is only sustainable for small businesses or if you have a full time Facebook manager. Invoicing is time consuming and tracking orders and payments has to be done using excel as PayPal doesn’t have an inventory management component. Also, customers who use their credit card on to pay through PayPal must verify their bank account with PayPal once they reach a $5k spending limit. (All purchases not just from you)
Many customers don’t like to give out personal info unless they have to so you may lose customers this way.
You can sign up for a business account with PayPal which includes a virtual terminal where you enter the cc info for the purchase to get around this but again the customer has to be willing to give you their cc #.
3rd Party Payment Processing
Soldsie pros and cons:
While the app does make billing easier it does pose three big problems for me.
1. Your customers have to register their payment info with Soldsie to use this app. If not you have the option to invoice them using their email address.
2. Soldsie does not have a built in shipping component which translates to manual shipping for you. Unless you can link to Paypal, which I couldn't find on their site.
3. The 3% fee is small and there is no fee if your sales are under $700 but this does
not include payment processing fees such as PayPal or CC processing. So in the end you are giving up 5-6% of your sales revenue.
Overall this app seems to be well intentioned and well on its way to providing a great service for small businesses selling on Facebook but it just doesn’t hit the mark for me
Storefronts can cost anywhere from free to $5000. I did some research to find what I consider to be the top 2 storefront apps that are in the“Free to Really Cheap: but still
well developed” category.
With Ecwid you can add a store to any site not just Facebook.
After looking at pricing, EITHER $12.50 OR $30/month and NO TRANSACTION FEES this is a top contender for me. They also integrate shipping and inventory management! Bonus, sign up for a year and get 2 months free. Yippee!
Another great option at $10-$30/month and no transaction fees. No inventory management option but you can link it to PayPal for payments which means built in shipping. You can also link it to Google Merchant Systems for payment. They tout they have the most options for storefront designs out there. Bonus! You can sign up for a week free trial. http://storefrontsocial.com/
I’ll be trying Ecwid soon and will come back with a full review. If you try either of these please come back to give me your review. You just may be featured on the blog!
Yours in success!
Katie, The Fashion Business Mentor