Today I had coffee with a friend and of course the conversation turned to
business. If you want to be my friend please know that often the conversation
will turn to work. I am an entrepreneur and so are most of my friends. I see
possibility in EVERYTHING and get along best with others that do too. I will
have to have Stephanie guest blog sometime. She is one of those exuberant
people with a love for life and other people. Her eyes never stop smiling even
when her mouth does. She is quite motivating!
My friend Stephanie is in marketing and we got to talking about the changes I
am making for kangacoo designs, my new business plan and how it will require
some rebranding. It was a great talk and when I left my head was swimming with
ideas.
As I start my rebranding and roll out my new business plan I am going to
write about each step on my blog. Whether you are just starting out or feel
like you need a business makeover I invite you to join me and will give you some
exercises to help you along the way. The first thing I want to talk about is
defining your business/customer. This definition is your brand. I cannot
emphasize the importance of defining your brand and knowing your target
customer. This is something that may evolve over time so this is a great
exercise to do no long how you have been in business.
REBRANDING/BRANDING EXERCISE: WHAT I MAKE AND WHO I SELL TO
Ask yourself the following questions. I have provided my sample answers,
yours may be shorter or longer. I suggest using a sheet of paper and
brainstorming your answers then condense it.
What do I make? Clothing and accessories for girls and women
What is special about it? interesting textures, comfortable clothes that
look special but can be worn everyday, feminine and fun, women’s wear designed
with body conscious thoughtfulness
Who is my customer? mothers who like to dress well and dress up their little
girls, grandmothers who like to shop, medium to high income
This information will help you in developing a tagline and marketing/sales
plan. I have already written a post on developing a tagline here. I will soon be
talking a lot about marketing and sales on the blog. Until then…
Yours in success,
Katie
business. If you want to be my friend please know that often the conversation
will turn to work. I am an entrepreneur and so are most of my friends. I see
possibility in EVERYTHING and get along best with others that do too. I will
have to have Stephanie guest blog sometime. She is one of those exuberant
people with a love for life and other people. Her eyes never stop smiling even
when her mouth does. She is quite motivating!
My friend Stephanie is in marketing and we got to talking about the changes I
am making for kangacoo designs, my new business plan and how it will require
some rebranding. It was a great talk and when I left my head was swimming with
ideas.
As I start my rebranding and roll out my new business plan I am going to
write about each step on my blog. Whether you are just starting out or feel
like you need a business makeover I invite you to join me and will give you some
exercises to help you along the way. The first thing I want to talk about is
defining your business/customer. This definition is your brand. I cannot
emphasize the importance of defining your brand and knowing your target
customer. This is something that may evolve over time so this is a great
exercise to do no long how you have been in business.
REBRANDING/BRANDING EXERCISE: WHAT I MAKE AND WHO I SELL TO
Ask yourself the following questions. I have provided my sample answers,
yours may be shorter or longer. I suggest using a sheet of paper and
brainstorming your answers then condense it.
What do I make? Clothing and accessories for girls and women
What is special about it? interesting textures, comfortable clothes that
look special but can be worn everyday, feminine and fun, women’s wear designed
with body conscious thoughtfulness
Who is my customer? mothers who like to dress well and dress up their little
girls, grandmothers who like to shop, medium to high income
This information will help you in developing a tagline and marketing/sales
plan. I have already written a post on developing a tagline here. I will soon be
talking a lot about marketing and sales on the blog. Until then…
Yours in success,
Katie
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