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Yours in Success,
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SCREENING A SHOWROOM
Ask about client base
Type (boutique, large chains, internet based, stand alone stores)
How many repeat customers do they see at each market ·
How many appointments do they book for each market show
Ask about market shows
How many do they attend each year ·
Do they travel to shows or do they have a regular showroom ·
What are their customers typically looking for at each market
Ask about showroom fees
What is monthly fee? ·
What % of commissions are they asking? ·
Clothing and accessory commissions same?
What does the fee cover?
Ask about sales efforts other than shows and how they project sales for new lines
How do they promote your line throughout the year? ·
How do they build their own store base throughout the year? ·
How many orders does a typical new line get in their first few shows?