Today I want to give you a few tips to create sales results with your email campaigns:
- Start with a qualified email list. Make sure you are selling to people that are actually interested in your product. Better to have a smaller list of “buyers” then a large list of people who are never going to buy.
- Be straight forward and specific in your subject line. Instead of Back to School Sale I used “You need these ruffle socks for back to school! SALE”. I only offered one item for a sale price.
- Keep the clicks to a minimum. The more clicks a buyer has to make to buy something the less likely they are to finish. I offer a reply to buy option. “Simply reply to this email with your order and Paypal email and I will invoice you” AND a “click here to buy from the website” option. Most of my sales are reply to buy. It’s a bit more footwork on my end to manage the billing and payments but I get more sales so it pays off.
- Offer the deal for a small window. Create a sense of urgency by offering your deal for only 2-3 days. Send one email to offer the deal and another last chance for the deal email the day your deal ends.
Try it out and let me know how it works for you!
Yours in success! Katie TFBM